Sesame Street’s” Elmo Joins Flu Fight
A beloved “Sesame Street” character is joining the fight against swine flu. Elmo is seen in public service announcements encouraging kids to adopt healthy habits that can help stem the spread of the illness. The spots were the result of a partnership between Sesame Workshop and several federal government agencies, including the department of health and human services. Elmo tells children about good habits such as frequent hand washing on the announcement. The announcements continue Sesame Workshop’s efforts against swine flu that began with the first knowledge of the illness in the spring.
Westwood One Wire
